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K3 focuses on delivering value for our customers quickly.
To that end, a coil producer's sales process translates easily
into the K3 Suite of applications. This example looks at how
a standard coil can be represented in our tool. The product
is a hot rolled steel coil with 6 different grades that are
classified by their product type (200 to 205). The coil can
be between 24 and 60 inches and a standard gauge from .0581
to .1601 inches. Also, the manufacturer sells direct and has
3 main customers that they are able to give customer specific
discounts to. The example is reviewed through each application
including the Product Center, Price Center, and Sales Center.
Walking through the Quote Process
Quoting is done through the Sales Center. With the quoting
tool, sales people can make product selections, see full price
builds, and then even receive assistance in negotiating. Then,
managers have full visibility of commissions, margins, and
other hidden price elements.
Let's take the example from above. To quote the coil, a sales
person needs to make selections for grade (product type),
thickness, width of the coil, and length. They also enter
other information that affects pricing such as the customer
and delivery date requested. This example is simplified so
there are no selections for coating type or other extras.
The sales person is presented a list of grades where they
make a selection. This selection in turn affects the available
thickness and widths. The sales person makes each of these
selections, which are bounded by a minimum and maximum range,
and finally enters the length.
The system then takes the specifications and prices the product.
So, the calculation for the price is as follows:
ProductPrice = (BasePrice + SizeExtra) * (1 + CustomerDiscount)
* Length
This simplified calculation requires a base price lookup
from the grade table, then a size extra lookup for the width
and a customer discount lookup for the contract discount percent.
In many metals companies, there will be several other extras
that need to be considered in the price. These are easily
added in the through the maintenance tool. When all the values
are found, the system calculates the price and presents the
full price build in a spreadsheet like interface so the sales
person can see how the price was derived.
Now, this price is typically negotiated. So, the system displays
a list of concessions the customer can make. These concessions
are completely customizable and can be trade-offs like length
of contract, percentage of business, forecast accuracy, etc.
The sales person is presented with a list of values for each
concession. For example, length of contract may have 5 entries
with corresponding ranges of discounts: 0 - 1 year, no discount;
1 - 2 years, up to $0.25; 3 - 4 years, up to $0.50; 4 - 5
years, up to $0.75; and 5+ years, up to $1.00. Say the sales
person makes a selection of 4 - 5 years. Then, his range is
$0.00 to $0.75 of which he enters $0.50.
This is one example of how the sales workflow might unfold.
In the subsequent sections, we will investigate how the information
for the above scenario is managed in an easy to use interface
that business users can quickly tackle.
Managing Prices
Prices are managed through the Price Center. In the example,
prices can be based on grade, length, thickness, gauge, or
other attributes. The coil manufacturer is selling hot rolled
steel and they price by grade, gauge, and width. Additionally,
there is a customer discount that can be applied at the end
of the process.
Using the above calculation:
ProductPrice = (BasePrice + SizeExtra) * (1 + CustomerDiscount)
* Length
A price manager would enter this equation directly into the
calculation sheet in the Price Center:
| Cells |
A |
B |
C |
| 1 |
Table(BasePrice) |
Table(SizeExtra) |
Table(CustomerDiscount) |
| 2 |
|
|
|
| 3 |
Price = (A1 + B1) * (1 + C1) |
Lookup(Quantity) |
ExtendedPrice = A3 * B3 |
So, the price is calculated by first finding values from
tables, then calculating the price, and finally, calculating
the extended price. As indicated to find the base price, size
extra, and discount, the system finds the factors in tables.
In this example, the base price is dependent on grade which
is encapsulated through the product type. So, the base price
table looks like this:
| Base Price Table |
| Type |
200 |
201 |
202 |
203 |
204 |
205 |
| Base |
1.40 |
1.45 |
1.48 |
1.50 |
1.50 |
1.50 |
Then, the size extra is determined by looking up the factor
based on the coil thickness and width:
| Combined
Gauge and Width Extra Table |
| Product series 200 |
| Thickness Range (inches) |
24 to Under 36 |
36 Exact |
Over 36 to Under 48 |
48 Exact |
60 Exact |
| .1601-.1874 |
0.47 |
0.38 |
0.40 |
0.36 |
N/A |
| .1451-.1600 |
0.47 |
0.38 |
0.40 |
0.36 |
N/A |
| .1301-.1450 |
0.47 |
0.38 |
0.40 |
0.36 |
0.36 |
| .1141-.1300 |
0.47 |
0.38 |
0.40 |
0.36 |
0.36 |
| .0981-.1140 |
0.47 |
0.38 |
0.40 |
0.36 |
0.36 |
| .0831-.0980 |
0.47 |
0.38 |
0.40 |
0.36 |
0.36 |
| .0721-.0830 |
0.47 |
0.38 |
0.40 |
0.36 |
0.36 |
| .0651-.0720 |
0.48 |
0.39 |
0.41 |
0.37 |
0.37 |
| .0581-.0650 |
0.49 |
0.40 |
0.42 |
0.38 |
0.38 |
The system looks up these values exactly as presented and
stores them in the cells of the calculation sheet when the
sales person is quoting from the Sales Center.
Rebates and other tables are easily accommodated through
the tables. For example, dimensions of tables can be any attribute
in the system, so you can use customer categories, customer
types, customer purchase quantities, quote information, sales
person information, and virtually any element.
The Price Center utilizes product information such as the
attributes described: grade, width, thickness, and length.
The next section drills into how the product information is
managed.
Managing Product Information
Products are defined in the Product Center as well as the
entry forms that are used for adding line items in the Sales
Center. To enter a line item, the sales person must enter
the product type, width, gauge, and length. The product type
can be 200, 201, 202, 203, 204, or 205. The width must be
between 24 and 60 inches and the gauge must be between .0581
and .1601 inches.
These dimensions are represented in the Product Center. So,
to start, a product schema is defined for the 'Coil Products'.
As mentioned, the coils have type, width, gauge, and length,
so each of these attributes are established for 'coil products'.
Next, the available values for these attributes are defined:
| Attribute |
Values |
| Type |
200, 201, 202, 203, 204, or 205 |
| Width |
24 to 60 inches |
| Gauge |
.0581 and .1601 inches |
| Length |
Any value in inches |
The list type means that there are a list of values that
must be selected. A range requires a value between the minimum
and maximum values and a value is a free form entry of any
value. Next, the user defines a product entry form by entering
the question and product attribute.
| Question |
Entry Type |
Attribute |
| What is the base product? |
Drop down list |
Type Width |
| Enter the width between 24 and 60 inches: |
Field |
Width |
| Enter the gauge
(thickness) between .0581 and .1601 inches: |
Field |
Gauge |
| Enter the length: |
Field |
Length |
The questions of the entry form are entered in multiple languages
and then associated to an attribute. Finally the question
has an entry type as shown above. The drop down list is a
list of values that the sales person selects from. In this
case, the values are 200 to 205. The next entries are fields
with the width and gauge fields. These fields are validated
to ensure that the value is in the range defined. The length
field is then simply a value that is entered.
Analyzing the Results
The quotes from the Sales Center are collected into the central
quote database. Then, sales managers have access to the information
through standard reports or through traditional on-line analytical
processing (OLAP) tools. All pricing, product, customer, and
sales person data is collected and can be translated into
these systems for further analysis.
Quick Time to Value
K3's software tools are easy to use. How easy? The example
above was created and deployed in less than 30 minutes. More
complex products and pricing is not much more difficult to
establish in the system as we have geared the system to provide
value quickly.
When working with customers, we first try to understand how
much money you can save. If there's no business case, we leave
you alone. Next, we enter the pricing and compatibility rules
for one of your product lines on our secure servers. Then,
you have real-time access to a fully functional price-quoting
system over the Internet. Best thing is, your already tapped
out IT people never have to get involved, so no infrastructure
cost and no maintenance. Then, we can keep on hosting it or
you can move it back to your own servers. After three months,
we will come back and calculate how much money we saved you.
The projects are always well managed and you pay for performance
based on the project plan.
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